The New York Times did a very interesting story today on the all-important suburbs and ‘exurbs’, which are expanding rapidly throughout America. These new neighborhoods are sprouting up everywhere and they could hold the political key for whichever party does a better job of presenting a message that resonates with these voters. Both parties are scrambling to organize and are building the infrastructure needed to turn out voters on Election Day.
After years in which Republicans capitalized on rapid growth in outlying areas, Democrats now see an opportunity to make gains in close-in suburbs where changes in the composition of the population are working in their favor. In a dozen or so Congressional districts that are leading battlegrounds in the midterm elections, older, more densely packed suburbs are trending Democratic, helping to offset Republican dominance on the sprawling exurban frontier.
Both sides are taking steps to tailor their messages to, and train their firepower on, those swing suburbs. On Friday, President Bush will fly into this prosperous district as the draw of a fund-raiser intended to help Representative Dave Reichert hold on to his seat. The president’s arrival will follow hard on the heels of a visit by Representative Rahm Emanuel of Illinois, who is in charge of the Democrats’ efforts to win back the House.
Click on this image to see some of the suburban targets in 2006.

I know first hand that these suburban neighborhoods are hard to organize. Housing developments and condominium farms with thousands of new voters pop up within months and it’s a challenge to identify your voters and make sure they are registered and mobilized for Election Day. However, this is a long-term strategy and the Democrats must prevail. We must build databases and voter files capable of easily accounting for these new voters and we must knock off Republican incumbents who are now out of touch, ideologically, with their constituents.
Democratic hopes of retaking the House, party strategists say, could hinge on places like Bellevue, a city of 107,000 just across Lake Washington from Seattle. Here, a fast-growing Asian population and an influx of empty-nesters and singles living in new residential complexes have helped to make this the kind of district that, while continuing to send a Republican to Congress, has turned increasingly Democratic.
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New Politics Institute: The Next Frontier, A New Study of Exurbia