Apparently, the McCain is just starting to come to grips with the fact that Barack Obama is a celebrity. Today, they cut this awe-inspiring (enter snark) ad pointing out that, like Britney Spears and Paris Hilton, Barack Obama is also well known around the world.

Okay, I understand what they’re trying to do. They want to make Obama into this messianic figure who is too big for politics and too star-studded to deal with the problems Americans are facing. In fact, this ad might even work with some voters. However, it’s flimsy and it reeks of desperation. As Tim Kaine told us yesterday, they are trying to stop a runaway bus and they are grabbing onto anything they can in order to slow the momentum down. In the meantime, they are discrediting their candidate who pledged civility and who said he wanted to run a positive, constructive campaign.

I hope this ad backfires. I hope the McCain campaign will spend their money on talking about issues, like Obama has been. I hope they will stop this silly attempt to define Obama as something that he’s not and I hope that Obama will aggressively repudiate these ads and remind voters the stakes of this election. (Wow, that’s a lot of hopes!)

On a lighter note, I guess Britney Spears and John McCain do have more in common than we thought:

UPDATE: Obama campaign senior adviser David Axelrod responds.